Timely communication is critical for every business, whether a startup or a large enterprise with multiple geographical locations. When the strategies are shared, or teams collaborate seamlessly, it improves productivity and aids company growth. Internet telephony has caught up in the past decade to replace the clunky traditional telephone as a reliable and better business communication channel. In fact, the global market for VoIP services is expected to reach $102.5 Billion in 2026 (Research and Markets).
However, most businesses only consider VoIP systems as a sales or customer support tool and need to pay more attention to their marketing potential of it. With features such as CRM integration support, Message Detail Records, and accessible web conferencing modes, a VoIP system can severely improve any organization’s marketing strategy and help improve its position in the market.
Using VoIP systems to improve marketing strategies
A VoIP telecommunication system can be easily scaled-up and customized, and businesses can operate remotely by opting for a cloud-based solution. In addition, as a part of the marketing strategy, VoIP helps companies to connect with clients more personally, making them seem more approachable and less “business-like.”
Here are some unique use cases of using VoIP systems in marketing strategies:
Add a local allure
VoIP phone systems make purchasing local DID numbers cheaper than paying exorbitant international calling charges. This has twofold benefits for businesses as they create an impression of having a local presence, and people are generally more receptive towards calls from a local area code.
Giving people the option to contact via internet phone allows them to reach out to the business with any unanswered queries. You can even set up IVR as an auto-answering service, allowing customers to find their own way or leave a message for a callback.
Improved Customer Service
Excellent customer service is a critical component of any successful marketing campaign. A VoIP system can improve your customer service in several ways. For example, VoIP technology offers features like call recording, monitoring, and analytics, which can help you track and analyze your team’s performance. This can help you identify areas where your team needs additional training or support and can also help you recognize trends in customer inquiries or issues.
VoIP also offers features like voicemail transcription, which can help you keep track of customer inquiries even when you’re not available to take the call. Additionally, VoIP Integrating with CRM must for Business Optimization tools, which can help you track customer interactions, manage leads, and keep track of sales opportunities. These features can help you provide better customer service, leading to increased brand loyalty and better word-of-mouth advertising.
Enhanced Communication
Effective communication is the foundation of any successful marketing campaign. A VoIP system offers a range of communication tools that can help you streamline your marketing efforts. For example, with VoIP business phone systems, you can make calls, send text messages, and even video chat with clients, vendors, and colleagues worldwide. This makes reaching out to your target audience more accessible, building relationships, and promoting your products or services.
Additionally, a VoIP system can help improve your communication with your team. VoIP offers features like call forwarding, call routing, and auto-attendants, which can help ensure that you never miss a call from a potential client. These features can also help you redirect calls to team members who are better equipped to handle certain inquiries or issues. This can help ensure that your customers always receive the best service possible, which can go a long way in building brand loyalty.
Cost Savings
Cost is always a significant consideration for any business, and a VoIP system can help you save money on your communication expenses. Traditional phone systems are often costly, and the costs can add up quickly when making long-distance or international calls. However, with the correct VoIP service provider, these costs are significantly reduced since calls are made over the internet.
Additionally, a VoIP system often has lower setup and maintenance costs than traditional phone systems. This is because VoIP is a software-based system that can be easily updated and maintained through the cloud. This can help you save money on installation and maintenance fees and can also help you avoid the need for expensive hardware upgrades.
Scalability and Flexibility
One of the most significant advantages of a VoIP system is its scalability and flexibility. As your business grows, you may need to expand your communication capabilities to accommodate more clients and team members. With VoIP, this is a relatively simple process. You can add new users to your system with ease, and you can also add new features as needed.
Additionally, VoIP systems are highly flexible, which means that you can use them from anywhere with an internet connection. This can be especially useful for businesses with remote team members or those who frequently travel for work. With a VoIP system, you can stay connected to your team and clients no matter where you are globally, which can help you stay productive and efficient.
Integration with Other Marketing Tools
VoIP systems can be connected with CRMs, Email Sender Providers, Analytics, Automation, etc., to ensure seamless communication and improve their effectiveness and efficiency. For example, integrating your VoIP system with your email marketing platform allows you to automate follow-up calls or messages to customers who have shown interest in a particular product or service. VoIP system integration with CRM software provides a comprehensive view of the customer’s history with the business. This information can then be used to provide more personalized and effective customer service, as well as to refine your marketing strategy and improve customer targeting.
A VoIP system can be integrated with social media platforms to help businesses track and respond to customer inquiries on social media. Integrating your VoIP system with your marketing automation tools allows you to automate follow-up calls or messages to leads or customers who have shown interest in a particular product or service. You can also replace chatbots on websites with VoIP calling to allow website visitors to interact directly with the business.
Wrapping Up
Your marketing strategy will gain from a VoIP phone setup in a number of ways. It is a piece of technology that merges the old with the new, and it’s a great method to modernize a company while optimizing traditional modes of communication. This approach raises your profile in your sector by giving clients the choice of personal interaction and helps you to keep track of the most successful marketing strategies. If you haven’t done so already, it’s time to update your company while retaining “traditional” communication channels. With Vindaloo Softtech, let’s discuss VoIP development.